I understand branding and consolidation in the new electronic age. Still, allow me some nostalgia over the change from the International Herald Tribune to the International New York Times, effective Tuesday.
The Tribune was itself a landmark brand, descended from the original New York Herald Tribune, hawked on a Paris boule-vard by Jean Seberg in the movie Breathless. “Hey, get your Tribune! Get your New York Herald Tribune!” is the way I remember her spiel, in her corn-fed Iowa accent.
Young Americans traveled to Paris, to Europe, and needed to catch up on the ball scores, or something less important, so we bought the Tribune for news of home. But the Tribune aimed at an international readership with serious articles about politics and finance. Undoubtedly the Times is doing it bigger and better.
But an institution is gone. I used to drop in to the Tribune office from time to time, vaguely hoping somebody would offer me a job so I could live in Paris. It was a raffish ex-pat world, three or four decades ago, when the Tribune was in the Rue de Berri -- sort of Rick’s Café Américain, with typewriters.
In the last hours of the IHT, I called somebody who used to work there – Corinna V. Wilson, now the vice president of programming and on-air interviewer at PCN, based in Harrisburg, Pa., but for much of her junior year abroad a copy girl at the IHT. Also, our daughter.
“It was not an American work place,” she said with evident fondness. “There was an international zeitgeist to it.” She would hustle from classes to the office in Neuilly, often jollying up the union members in the composing room, inasmuch as she spoke French. She speaks with great respect for the editors and reporters on the small staff. They were serious people, with great backgrounds, she said, and the mood was “collegial,” at the very French mandatory dinner hour and after-hours excursions to Les Halles.
As a lawyer who was previously the chief operating officer of the Pennsylvania Newspaper Association, Wilson understands the need to synchronize resources.
“It’s a good move, I get it,” she said, but she had advice for the ambassadors from the home office: “They’ll have to listen. It’s different.”
Back in the day, the Tribune was partly owned by the Times, but it was not the Times, bien sûr. Now you can get ball scores on line, any time of day. No more hustling down to the kiosk to buy the Tribune to find out how the Red Sox and Yankees did in their playoff game. It’s a new world, and an evolving product, in good hands. Bonne chance.
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I wrote my piece before discovering Hendrik Hertzberg had done a riff for the New Yorker in March, using the same Seberg photo. http://www.newyorker.com/online/blogs/hendrikhertzberg/2013/03/adieu-international-herald-tribune.html
This is the New York Times article on the turnover:
David Vecsey's sweet tale of distant love before the Web, now NYT Podcast, narrated by Griffin Dunne. Please see:
George Vecsey is Hofstra University's Alumnus of the Month! Read a Q&A with George here.