When the lights went out in New York City on July 13, 1977, looters took over many streets, breaking into stores, carrying merchandise away.
The next morning, Alan Rubin, the owner of an electronics store at West 98th St. and Broadway, posted a sign in his window: “WE ARE STAYING.”
Order was restored from the blackout and the general good will of New York returned. Alan Rubin was but one of thousands of small-business operators committed to making a living in the neighborhoods of the city.
Now his daughter, Jen Rubin, has written a book about those days, and the feeling for people and the city that many New Yorkers have. Her book is titled: “We Are Staying: Eighty Years in the Life of a Family, a Store, and a Neighborhood.”
Rubin, who lives in Madison, Wis., is a regular on the Moth story-telling series.
She comes from an accomplished family -- her mother, Sandi, worked for the Jerusalem Foundation, and her brother, Josh, is an attorney for the city. Regulars on my site will be familiar with frequent posts by Alan Rubin.
His daughter uses his quotes in 1977 to explain why he stayed:
“I’m responsible for twenty-five families—the families of people that work for me,” Alan Rubin said. “What’s going to happen to them if I pull out? As bad as I got hit, there are other guys that got wiped out. What’s going to happen if they can’t reopen? What can the city and government do to keep people like us from leaving these neighborhoods?”
And she writes about his feel for his business, then known as Radio Clinic:
“Forty-three years earlier his dad, who had run for his life from Russia, put his stake down on this block and slowly built up the business. When Grandpa became ill with cancer, he passed the business on to his son and son-in-law. This was the family’s business, and my dad wasn’t budging.”
Alan Rubin kept his store going and retired in 2006. He and Sandi now live in the Berkshires, where he, a former star goalkeeper for Lehigh University, teaches the position to young people, out of his love for the sport.
Jen Rubin’s new book is available through her website:
has filed an interview with, of all people, me.
It's on his blog. (Just past photo of rat!) My thanks for his interest. GV
David Vecsey's sweet tale of distant love before the Web, now NYT Podcast, narrated by Griffin Dunne. Please see: